Design, Council of Industrial Design, 99, March 1957

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Design, Council of Industrial Design, 99, March 1957. Cover design by Ken Garland
Design, Council of Industrial Design, 99, March 1957. Cover design by Ken Garland
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Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. His used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.