Architectural Design, August 1957

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Cover: The fame of Pier Luigi Nervi, Italy’s greatest engineer, rest mainly on his exciting roofs for hangers, and especially on the great ferrocement vault over the Turin Exhibition Hall. It is the ideal image for a number devoted to problems of roofing, mainly with new materials.

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Architectural Design, August 1957. Cover design Theo Crosby
Architectural Design, August 1957. Cover design Theo Crosby
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The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.

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Joseph Binder established his studio, Wiener Graphik, in Vienna. One of the first clients was the City of Vienna’s Music and Theater Festival, followed by many other posters and logos for clients in Austria and beyond.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
Founded in 2015, Triest Verlag für Architektur, Design und Typografie have published notable works on graphic design history, including biographies of Othmar Motter, studies on Eugen Gomringer’s typography and poetry, Ernst Keller’s teachings. Thier latest book The Birth of a Style, focuses on the influence of the Basel Educational Model on the evolution of Swiss graphic design into the renowned international style.