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Content includes:
America in the seventies: What the industrial designer
can expect to face in the future – J. Roger Guilfoyle
Equipment square – GK Industrial Design Association
Industrial designers in a department store• •SUZUKI Shogo
The reality of the industrial design KUBO Kazuhiko
IPI Study : Playing car for children – ndustrial Product Research Institute
Duke of Edinburgh’s Prize and ColD Design Awards
News, Exhibitions, Books
IPI news
Cover design : TAKAHASHI Minoru (Our cover artist)

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Industrial Art News – Vol. 37, No. 2, 1969. Cover design by Minoru Takahashi
Industrial Art News – Vol. 37, No. 2, 1969. Cover design by Minoru Takahashi
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
A few years ago the publicity department of Siam di Tella found a collaborator who early in his studies of architecture was attracted by the problems of visual art. His name is Guillermo González Ruiz he was born in Chascomus (Province of Buenos Aires) in 1937. Between 1957 and 1960 he received 18 awards in poster competitions, some of which were of particular importance.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."