April Greiman, American Designer

DESIGNER FRIDAY

April Greiman, American Designer

Issue: 15
The designer who turned the Macintosh into an art form.

Share:

Born: 1948
Nationality: American

April Greiman is a pioneering designer who merged European Modernism with the bold, experimental style of California New Wave. She was born in New York in 1948, studied at the Kansas City Art Institute and the Basel School of Design in Switzerland, where she was influenced by the New Wave movement led by Wolfgang Weingart. Greiman later moved to Los Angeles in 1976, where she founded the multidisciplinary studio, Made in Space. She was one of the first designers to adopt computer technology and integrate it in her work.

Idea 179, 1983-7. Cover design by April Greiman
Art Direction, Magazine of Visual Communication, 353, July 1978. Cover design by April Greiman and Raul Vega
Progressive Architecture, September 1981. Cover design by April Greiman
Wet Magazine, Vol 4 Issue 2, 1979. Designed by April Greiman
Identity design by April Greiman. Scanned from Idea 179, 1983-7
Architectural Resistance - Contemporary Architects Face Schindler Today, Hatje Cantz Publishers, 2004. Book designed by April Greiman
April Greiman

April Greiman

April Greiman is a pioneering designer who merged European Modernism with the bold, experimental style of California New Wave. She was born in New York in 1948, studied at the Kansas City Art Institute and the Basel School of Design in Switzerland, where she was influenced by the New Wave movement led by Wolfgang Weingart. Greiman later moved to Los Angeles in 1976, where she founded the multidisciplinary studio, Made in Space. She was one of the first designers to adopt computer technology and integrate it in her work.

Explore related designers including Wolfgang Weingart and Tibor Kalman. See also New Wave Typography, American graphic design history, and 1980s graphic design history.

More info about April Greiman

Related Items from the Archive
More graphic design history articles

Members Content

Following on from my previous articles on post-war Italian publicity design, an additional annual from 1962-63 showcases more examples of Italian advertising.

Members Content

Tadashi Ohashi was at the forefront of Japan's postwar design movement, with his illustrations widely celebrated. In 1952, he became the chief designer for Meiji Seika Confectionery, producing some of his most renowned work.

Members Content

A selection of poster designs from Die besten Plakate des Jahres 1958 with a translated foreword by Maria Netter. Featuring the work of Müller-Brockmann, Celestino Piatti, Donald Brun and Armin Hofmann.

Members Content

Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.