George Giusti, Italian-American Designer, 1908–1990

DESIGNER FRIDAY

George Giusti, Italian-American Designer, 1908–1990

Issue: 7
The illustrator who made Fortune, Holiday, and Time unforgettable.

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Born: 1908
Died: 1990
Nationality: Italian-American

George Giusti was born in Milan in 1908 and studied at the Accademia di Belle Arti di Brera. He worked in Milan and Zurich before emigrating to the United States in 1938, where he built a distinguished career as an illustrator and graphic designer.

His covers for Fortune, Holiday, and Time magazine are fine examples of mid-century American editorial illustration, combining a European modernist sensibility with the bold, immediate communication demanded by American magazine culture.

He also produced extensive work in packaging and corporate identity, and his illustrations appeared in Graphis and other leading design publications of the period. His career bridges the European and American traditions of postwar graphic design in a way that few of his contemporaries achieved. He was one of many Italians who moved to America and was commissioned by Fortune magazine for a cover illustration.

Heart Anatomy, Function And Diseases, Dell, 1962. Illustrated by George Giusti
Tony Mottola – String Band Strum-Along, Command Records, New York, 1962. Cover design by George Giusti
Holiday Magazine, April, 1963. Cover designed by George Giusti.
Idea 19, 1956. Cover design by George Giusti.
Graphis 78, 1958. Cover design by George Giusti.
Interiors, May 1952. Cover design by George Giusti
George Giusti

George Giusti

George Giusti was of Italian and Swiss parentage and trained at the Reale Accademia di Belle Arti in Milan. He worked as a designer in Lugano from 1928 to 1930 and in Zurich from 1931 to 1937, then went to the United States and was employed in Government offices in Washington, D.C. In 1939 he moved to New York and designed for the US Department of Agriculture, the US Army Air Corps and the Office of Strategic Services.

Explore related designers including Joseph Binder and Alexey Brodovitch. See also American Modernism, American graphic design history, and 1950s graphic design history.

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