Willem Sandberg, Dutch Designer, 1897–1984

DESIGNER FRIDAY

Willem Sandberg, Dutch Designer, 1897–1984

Issue: 1
The Dutch designer who turned a museum into a movement.

Share:

Born: 1897
Died: 1984
Nationality: Dutch

Willem Sandberg is one of the most important graphic designers of the twentieth century, and one of the least known outside specialist circles.

Born in Amersfoort in 1897, he trained as a typographer and went on to become director of the Stedelijk Museum in Amsterdam from 1945 to 1963. In that role he transformed the Stedelijk and produced hundreds of exhibition catalogues.

His Experimenta Typografica series, produced between 1943 and 1970, are typographic experiments on torn paper, in extreme weights and sizes, often using found type. They were made partly as a form of resistance. Sandberg was active in the Dutch resistance during the German occupation, forging identity documents for Jews in hiding.

His Stedelijk catalogues were unlike anything else being produced at the time. Rough, gestural, and deeply typographic, they used torn edges, bold sans-serif type, and strong colour in ways that felt simultaneously urgent and playful. They remain deeply influential on Dutch graphic design today.

9 jaar Stedelijk Museum Amsterdam, 1945-54 designed by Willem Sandberg
Nederlandsch muziekfeest 1935, Concertgebouw, 1935. Designed by Willem Sandberg
Museumjournaal, Serie 10 no7, 1965. Designed by Willem Sandberg
100 chefs d' oeuvre meesterwerken, Stedelijk Museum, Amsterdam, 1952
50 jaar verkenningen, Stedelijk Museum Amsterdam, 1959
GKF : Hand en Machine, Stedelijk Museum Amsterdam, 1957
Willem Sandberg

Willem Sandberg

Willem Jacob Henri Berend Sandberg, commonly known as Willem Sandberg, was born in 1897 in Amersfoort, Netherlands. In 1945, Sandberg became the director of the Stedelijk Museum, where he was responsible for artists and art forms, designing many of the museum's catalogues, posters, and exhibitions using his typographic experiments. He designed around 380 posters and over 250 catalogues and also collaborated with other designers, including Otto Treumann and Dick Elffers.

Explore related designers including Wim Crouwel and Dick Elffers. See also Dutch Modernism, Dutch graphic design history, and 1940s graphic design history.

More info about Willem Sandberg

Related Items from the Archive
More graphic design history articles

Members Content

50 examples of Czech typography from Typografia Vol. XIX (1908). Czech commercial printing at the crossroads of Art Nouveau and early modernism, with work by Otokar Císař, Method Kaláb, and Mořic Novotný.

Members Content

Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.  
A country is never dead so long as it has an art. Austria is a proof of this maxim. Its liveliness since the war is liveliness which has displayed itself in the arts to a remarkable extent : it deserves the world's admiration and respect.

Members Content

The first 100 covers of Japan’s IDEA magazine, with designs by Hiroshi Ohchi, Paul Rand, Saul Bass, Josef Müller-Brockmann and Ikko Tanaka.