Designer Friday — Erik Nitsche, Swiss-American Designer, 1908–1998

DESIGNER FRIDAY

Erik Nitsche, Swiss-American Designer, 1908–1998

Issue: 16
The designer who visualised the atomic age.

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Born: 1908
Died: 1998
Nationality: Swiss-American

Erik Nitsche studied at the Collège Classique in Lausanne and the Kunstgewerbeschule in Munich before working in Paris with Maximilien Vox and the printing firm Draeger Frères.

After moving to New York in 1934, he became art director for Saks Fifth Avenue and worked with Bloomingdale’s, Macy’s and Ohrbach’s. His advertising clients included Douglas Aircraft, Scandinavian Airlines and RCA Victor, for whom he art-directed Record Review.

In 1947, Nitsche was appointed vice president of Dorland International, overseeing art and industrial design. He later worked with Filene’s, the Museum of Modern Art, 20th Century Fox and Decca Records.

His relationship with General Dynamics began in 1953. Two years later, he created Atoms for Peace, a landmark series of posters presenting atomic energy through abstraction, brilliant colour and scientific imagery, produced for the 1955 International Conference on the Peaceful Uses of Atomic Energy in Geneva.

Gebrauchsgraphik, 4, 1956. Cover design by Eric Nitsche
Gebrauchsgraphik, 6, 1961. Cover design by Erik Nitsche
A History of Communication, Leisure Arts Limited, 1964. Designed by Erik Nitsche
History of Physics, Leisure Arts Limited, 1964. Designed by Erik Nitsche
Fortune magazine, Vol. 49, No. 2, 1954. Cover design by Erik Nitsche
Dynamic America: A History of General Dynamics Corporation and Its Predecessor Companies, 1960. Book designed by Erik Nitsche
Erik Nitsche

Erik Nitsche

Erik Nitsche studied at the Collège Classique in Lausanne, the Kunstgewerbeschule in Munich under Professor Ehmcke, and in Paris with Maximilien Vox. He worked with the printing firm Draeger Frères in Paris from 1929 to 1932 before freelancing and moving to New York in 1934. There, he became art director for Saks Fifth Avenue and worked with Bloomingdale's, Macy's, and Ohrbach's, while overseeing ad campaigns for Douglas Aircraft, Scandinavian Airlines, and RCA Victor's Record Review. In 1947, he was named vice president of Dorland International, handling art and industrial design. Nitsche later redesigned advertising for Filene's, worked with the Museum of Modern Art, and led campaigns for 20th Century Fox and Decca Records. In 1953, he became a consultant for General Dynamics, designing the Atoms for Peace campaign in 1955.

Explore related designers including Josef Müller-Brockmann and Armin Hofmann. See also International Typographic Style and Swiss graphic design history.

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