Giovanni Pintori, Italian Designer, 1912–1999

DESIGNER FRIDAY

Giovanni Pintori, Italian Designer, 1912–1999

Issue: 11
The Olivetti designer who made technology feel human.

Share:

Born: 1912
Died: 1999
Nationality: Italian

Giovanni Pintori was born in Triei, Sardinia in 1912 and spent most of his working life as the in-house graphic designer at Olivetti, where he worked from 1936 to 1967. In that role he produced some of the most celebrated commercial graphic design, including posters, catalogues, and printed matter that gave one of Europe’s most important companies a coherent, modern visual identity.

His posters and brochures for Olivetti typewriters are instantly recognisable. They are abstract, playful compositions in which the machine is visualised with colour and form.

Pintori was awarded the Grand Prix at the Milan Triennale. The designs created by Pintori were also showcased in The Museum of Modern Art’s exhibition, Olivetti: Design in Industry, in 1952.

Olivetti advertising designed by Giovanni Pintori
Olivetti advertising designed by Giovanni Pintori
Olivetti, advertisement, 1960. Designed by Giovanni Pintori
Giovanni Pintori, Moleskine Books, 2015
Olivetti advertising designed by Giovanni Pintori
Giovanni Pintori

Giovanni Pintori

Giovanni Pintori (1912–1999) was an Italian graphic designer best known for his work for Olivetti, where he played a key role in shaping the company's visual identity. Pintori joined Olivetti’s advertising department in 1936 and became the company’s Art Director in 1950. He developed a distinctive style that used bold colours, and abstract forms. Conveying complex ideas with simplicity and elegance.

Explore related designers including Max Huber, Walter Ballmer, and Bruno Munari. See also Italian Modernism, Italian graphic design history, and 1950s graphic design history.

More info about Giovanni Pintori

Related Items from the Archive
More graphic design history articles

Members Content

Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

Members Content

Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. He used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.

Members Content

Olle Eksell is well known for his advertising illustration, book jackets and playful packaging design. He first studied engineering and later decided to become a graphic artist. He began his career as a window decorator in 1935, and studied under Hugo Steiner between 1939 and 1941.

Members Content

60 examples of Czech typography from Typografia Vol. 23 (1912). Czech commercial printing and book design as Secession ornament progressed to early modernist typography, with work by Jindra Dvořáček, Methoděj Kaláb, Alois Chvála and many more.