Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories

• America, Switzerland
• International Typographic Style (Swiss Style)

Geigy Chemical Corporation, USA. An Example of Integrated Advertising by William B. McDonald

An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Design Archive Feature, Members Only Content, Poster Design, Regional Histories

• Switzerland
• International Typographic Style (Swiss Style)

The selected poster designs for the Swiss Posters of 1960 award

The Best Swiss Posters Award was an annual competition, judged by a Swiss Jury. They selected a range of posters, showcasing a range of poster styles from completely typographic designs such as the work of Robert Büchler, to the illustrated posters of Donald Brun.

Book Reviews & Press Releases

Flexible Visual Systems By Dr. Martin Lorenz

Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.