(Preface) ‘How does a design agency consistently produce outstanding work? How does the same agency inspire clients to adopt unconventional ideas? How does it grapple with the constantly changing demands of new technologies and position itself for the future? The answers to these questions lie in a process unique to Cahan & Associates that involves extensive exploration, collaboration, and play. The result is design that is exceptional for its visceral impact, yet still grounded in strategic thinking. Through an interview with founder Bill Cahan and comments from the firm’s designers; essays and articles by critics, journalists and fellow designers; photo essays; successful-and unsuccessful — proposals to clients; and a portfolio of completed work, the book is a comprehensive portrait of a firm for whom process is just as important as the finished product.’