Special issue on German Type Founder & National Advertising Fair
Contents: Betrachtungen zur Reichs-Reklame-Messe • [Observations during the National Advertising Fair]; Psychotechnik in der Reklame • [Psychological Methods in Advertising]; Kunst und Normung (Walter Porstmann) • [Art and Standardization]; Deutsche Schriftgießereien • [German Type Founders]; Das Ende des Historismus (Paul Renner) • [The End of Historism]
Selected Artists: Ludwig Enders, Ruth Hofmann, Hertha Jess, Hans Leistikow, Carl Schulpig, Martin Weinberg
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Designer Profiles, Members Only Content, Movements, Regional Histories
Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.
Read Article
Design Archive Feature, Members Only Content, Poster Design, Regional Histories, Studios & Collectives
Ian McLaren and Ken Briggs produced exceptional work for a range of clients in the arts and culture sector. Their client included CND (Campaign for Nuclear Disarmament), The National Theatre and the Arts Council.
Read Article
Advertising Design, Design Archive Feature, Members Only Content
Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.
Read Article