Gebrauchsgraphik, 01, 1951

Information

Content includes:
Franz Hermann Wills: McKnight Kauffer
Eberhard Hölscher: Hanns Lohrer
Eberhard Hölscher: Humorous English Advertisements
Max Körner: New “Prevention of Accidents” Posters
Eberhard Hölscher: Hermann Bentele
Eberhard Hölscher: Tobacco, Christian Scheufele, Munich. An Example of Modern Shop Design
Max Körner: Poster Competition “First Federal Horticultural Show, Hanover 1951”
Schadow-Antiqua
Eva Franziska Meister: Cats as an Advertising Motif
Plagiarism without End
Eberhard Hölscher: Gerd Leufert

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Gebrauchsgraphik, 1, 1951
Gebrauchsgraphik, 1, 1951
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Theo Crosby was born in South Africa in 1925 and moved to Britain in the late 1940s. He was a highly skilled designer, architect and sculptor. He became the technical editor of Architectural Design magazine in 1953 and remained in the post for almost a decade. The large format magazines feature an array of content including information on buildings, materials and architectural plans.

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Little is known about the talented designer Günther Glückert. Born during the 1930s, a period that proved less than conducive to nurturing youthful artistic endeavours, did not halt Glückert's path of becoming a talented designer.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.