Contents
Advertising Art
LUDWIG HOHLWEIN, a master in the art of poster design
Designing modern mail for physicians
Publicity Practice
The cat in television programmes
Free art in the service of industry; ESSO
A. W. FABER-CASTELL, new advertising matter
Televised publicity, and how to make it effective
Industrial Design
Professor WILS EBERT
Exhibitions
Practical guidelines for designing exhibition and fair stands
About the “outdoor publicity” theme
The magic of type faces
Advertisement picture atlas
Cover illustration “Televised Publicity” by Hans Schacht, Munich.
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Members Only Content, Poster Design, Regional Histories
The Best Swiss Posters Award was an annual competition, judged by a Swiss Jury. They selected a range of posters, showcasing a range of poster styles from completely typographic designs such as the work of Robert Büchler, to the illustrated posters of Donald Brun.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Matthew Leibowitz was born in Philadelphia in 1918 and was a pioneering American graphic designer known for his innovative use of typography, illustrations, and photography. Over his career, he worked with clients like IBM, AT&T, and Paramount Pictures, received over 150 international awards, and his designs are featured in the collections of major museums, including MoMA in New York and Paris.
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Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
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