Content includes:
Alexandre Alexandre – Jean-Claude Chardonnet, Pop-Come-Back in publicity
Franz Hermann Wills – Children\’s books from East and West Germany
Charles Rohonyi – Jacques Richez, graphic design with photography from Belgium
Katharina Berge – ’Nicolai Klemei iter subterraneum’, a stage-set made of figurines
Peggy Lindner – Stephan Bundi, posters for the students\’ Film Club of Bern
Guillermo Gonzàles Ruiz – Information System for the Child Hospital of Buenos Aires
Hans Gekeler/Günter Hugo Magnus – FHS Darmstadt, novum education
Design Archive Feature, Members Only Content, Poster Design, Regional Histories, Studios & Collectives
A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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Ephemera, Members Only Content, Regional Histories
Collected examples of the Royal Society for the Prevention of Accidents (RoSPA) Cycling Safety and Proficiency design output, a landmark initiative aimed at enhancing cycling safety.
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