From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Advertising Design, Design Archive Feature, Members Only Content
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
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Design Archive Feature, Magazines & Publishing, Members Only Content
The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.
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Design Archive Feature, Designer Profiles, Members Only Content, Poster Design
Scanned posters by the great Michele Spera. Many use a strong use of geometric form, often paired with sans-serif typefaces like Helvetica. Their simplification of form and use of colour create timeliness, recognisable posters that would have stood out alongside the posters of the 1970s which tended to have a heavy use of photography.
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