Contents:
Novel ways of advertising in the pharmaceutical industry.
Works by Alfred Haller
Anton Stankowski, Stuttgart
Caprioles by Günter Reker, Bochum.
Illustrations and silhouettes Hungarian posters
Sigh of a publicity expert: a 1928 poem by publicity expert Rudolf Schmidt-Mannheim typeset and illustrated by Eberhard Rensch Karlheinz Gottstein, München.
Decorative murals
A Dutch museum advertises: includes work by Dick Elffers, Fritz Bühler, May Roth, Willem Sandberg, Wim Crouwel, Jan Sluyters, G. Stassen, Mart Kempers, Otto Treuman, C.A. Jongejans, and Jan Bons
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Illustration, Magazines & Publishing, Members Only Content, Regional Histories
Publimondial was founded André Roulleaux in 1942 and remained in circulation until 1960. The French journal was published by Art et Publications and was subtitled ‘The Magazine of Graphic Arts and Advertising Technique’.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Dick Elffers, had been the chosen designer for the printed matter of the Holland Festival for much of the festival's years, he used a painterly style for his work with the festival between 1954 and 1965 and later a more abstract style between 1969 and 1972. As well as publicity design, Elffers was commissioned to design the summer stamps to promote the Holland Festival in 1972.
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Advertising Design, Design Archive Feature, Members Only Content
As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.
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